Annika Friedrich is a senior content manager at PXR. Specializing in Inbound and SEO Marketing, she develops content strategies and creates online content that reflects clients' needs and questions.

Before joining PXR, she was involved in building the creative agency of Ziegert EverEstate. As a copywriter, she took care of all online content as well as print, covering the entire costumer journey. She is always concerned with telling exciting stories that really interest.

She grew up in Berlin, studied at the Humboldt University and the University of Leicester. Already during her studies she was involved in several publication projects.